What postcards do well
- Reach older customers who don't use email
- Sit on the fridge as a physical reminder
Where postcards fall short
- Someone has to build the due list, print, label, and stamp every month
- Postage adds up across hundreds of properties
- No easy follow-up if the customer doesn't call
- Moved customers and wrong addresses go unnoticed
How automatic email and text reminders work
Each property has a recommended pumping interval. After every visit the next due date updates itself, and reminders go out by email, text, or both — whichever each customer prefers. Customers can reply STOP to texts, and your office sees a log of every reminder sent.
A sensible way to switch
- Collect mobile numbers and email addresses at every visit.
- Set each customer's preferred channel; keep mail for the few who want it.
- Send the first automatic batch and watch the calls come in.